Strategy, the Highway to Success
The strategic orientation is based on your business objectives. You are the benchmark! We build your marketing and communication strategy on this basis. The aim is to develop a sustainable and holistic concept for your company. The first step is to segment the market, select the right target segments and position your company accordingly. We are advocates of not optimizing every channel, but first finding the right channels where your target groups are active. Omni channel vs Opti channel!
Market Research
Understand your target group and the competition like never before. It all starts with market research and competitor screening. How are your competitors positioning themselves and in which channels with which messages? Our comprehensive analyses help you to make strategic decisions and strengthen your position in the market.
#WettbewerbsScreening
#MarketEvaluation
Go-to-Market Strategies
With our customised go-to-market strategies, you are ideally equipped for a successful product launch. We work closely with you to ensure that your offering is presented to the right customers at the right time.
#MarketLaunch
#MarketingChannels
Online Marketing
Digital presence, measurable success: online marketing is the key to reaching your target group effectively and retaining their loyalty in the long term.
#CustomisedStrategy
#CreativeCampaigns
Social Media Marketing
Utilise the power of social media to communicate directly with your target group. We develop strategies that promote engagement and make your brand visible in the digital landscape.
#SocialMediaManagement
#SocialMediaKPI
Email marketing
Build a long-term relationship with your customers. Our email marketing campaigns are personalised and targeted to maximise conversion rates.
#CustomerLoyalty
#EmailCampaigns
Event/trade fair
Present your solutions at the most important industry events. We take care of the planning and realization so that you can concentrate on the essentials: Your customers.
#TradeFairConcept
#TradeFairPlanning
Search engine advertising
Alongside SEO, search engine advertising is a central component of search engine marketing. While SEO (search engine optimisation) aims to increase the visibility of a website through organic search results, paid search advertising complements this approach by providing instant visibility in search results. Your website can be placed on various networks, such as Google Ads or Bing Ads, which are paid adverts and lead to a better search result. A well-thought-out mix of SEO and search engine advertising maximises your reach and increases your chances of directing potential customers to your company website. It's all in the mix: while SEO delivers long-term results, search engine advertising provides immediate visibility and traffic. Together, they form an effective strategy to strengthen your online presence and drive business growth.
Email marketing
Email marketing is one of the most effective ways to engage with your customers and build long-term relationships. We support you with targeted campaigns that help you to address your target group directly, provide personalized content and increase sales.
- Direct communication: deliver messages directly to the inboxes of your target group.
- Personalisation: Through segmentation and customization, we tailor your emails to your customers and prospects. Personalized content significantly increases open and click rates.
- Measurability: we analyze for you how successful the email campaigns are by checking open rates, click rates and conversion rates and further optimizing the mailings.
- Cost efficiency: extremely cost-effective way to address your customers and prospects. High reach at comparatively low cost.
We identify your target group, write relevant content, design it in your corporate design and ensure regular contact so that your news, offers and messages prompt the interested party - all with the aim of generating sales for your company.
- Target group analysis: Identify your target group and segment your lists to send relevant content.
- Appealing design: Make your emails appealing and mobile-friendly. Make sure they are easy to read on both desktop and mobile devices.
- Clear call-to-action: Include clear calls-to-action (CTAs) that encourage the recipient to take further action, be it a purchase, download or visit your website.
- Regular newsletters: Keep your subscribers informed with regular newsletters. Share news, offers and valuable content to maintain interest.
Summary: Email marketing is an indispensable tool in the modern marketing mix. Use the possibilities of email marketing to get your message directly to your target group!
Event/trade fair
We accompany you to your trade fairs and industry events during the market launch. We take care of the planning and realisation and take the pressure off your employees with professional trade fair and event planning.
Strategy development and implementation to successfully position your products on the European market.
Identifying and approaching potential customers during exhibitions to maximize your sales success
Sustainable Success through Relevant Content
In an increasingly digital world, content marketing has become an indispensable part of any successful marketing strategy. It's about creating valuable, relevant and consistent content that appeals to your customers and strengthens the relationship.
What is content marketing?
Content marketing is the process of creating and distributing content - be it in the form of blog posts, videos, infographics or social media posts - with the aim of strengthening your brand, gaining trust and ultimately increasing sales. We do this by packaging your information into solutions that your target group really needs.
- Increasing visibility: High-quality content for better SEO rankings makes your brand more visible in search engines.
- Building trust: Through informative and useful content, we position you as an expert in your industry and generate trust.
- Increase customer loyalty: Regular and relevant content keeps your customers engaged and encourages them to remain loyal to your brand.
- Cost efficiency: content marketing has a long-term effect and can deliver sustainable results.
- Content strategy: We develop a customised, coordinated content strategy.
- Content creation: Our team creates high-quality, engaging and informative content that makes your brand shine.
- Distribution and promotion: We take care of the distribution of your content via various channels to maximise reach.
Summary:
Content marketing is more than just a trend - it's an effective method. We come to your company and develop a content strategy. We help you to formulate your content and convince your customers.
Your key to a strong online presence
Your key to a strong online presence In today's digital world, an engaging and functional website is critical to the success of your business. We offer customised solutions for designing your website and developing blogs that strengthen your brand and appeal to your target audience.
- Website design:
- Customised design: we create a unique, user-friendly design that reflects your brand identity.
- Responsive layout: Your website will display optimally on all devices, from desktops to smartphones.
- SEO Optimisation: We integrate SEO best practices to increase your website's visibility in search engines.
- Blog development:
- Content strategy: we help you develop an effective content strategy that appeals to your target audience and provides value.
- Regular updates: Use our service to regularly create and publish blog posts to keep your readers informed and engaged.
- Interactive elements: We integrate interactive features such as comments and social media links to increase user engagement.
- Experience: With over 20 years of experience in web development and content marketing, we know what works.
- Customer satisfaction: Your satisfaction is our top priority. We work closely with you to realise your vision.
- Transparent pricing: Our quotes are clear and transparent. There are no hidden costs.
Let's take your online presence to the next level together! Contact us for a no-obligation consultation. We look forward to discussing your ideas and providing you with a customised quote.
Connect with your Target Group
Social media is an indispensable part of any marketing strategy. Channels such as LinkedIn, Instagram, Facebook and TikTok help you to communicate directly with your target audience, increase brand awareness and build a relationship. They give you brand reach and are also the entry point to address short company and product information and redirect to the website or your product offering.
- Increased reach: social media allows you to reach a wide audience and spread your information virally.
- Engagement and interaction: By communicating directly with your followers, you receive valuable feedback.
- Targeted advertising: With precise targeting options, we can tailor your advertising campaigns exactly to your target group and increase conversion rates.
- Cost-efficient: social media marketing can be less expensive than traditional forms of advertising but offers high reach and effectiveness.
- Strategy development: We create a customized social media strategy that is tailored to your business goals. We analyze the channels of your target groups and select exactly those that promise a high potential to address your customers there.
- Content creation: Our creative team develops appealing content that represents your brand and captivates your target group.
- Community management: We take care of the interaction with your followers, answer questions and promote dialogue.
- Analysis and reporting: Through continuous analysis, we measure the success of your social media activities and optimize your strategy accordingly.
Summary:
Social media marketing is a powerful tool to strengthen your brand and build an engaged community. Let's work together to optimize your social media presence and reach your target audience. Contact us today for a no-obligation consultation!
